I Like it on...

Social media hit a high note today with Facebook's "I Like on" today around 6 pm today. I Like it on is showing up all over facebook and people are using Google to search its meaning as well. I Like it on is an attempt to unite around breast cancer awareness month in a top secret way. Last year's "I Like it on" was all about bra colors -- bringing awareness to breast cancer, while creating a buzz throughout the facebook community, keeping people (mostly men) guessing as to what all their female facebook friends statuses with "I like it pink" meant. This year's topic -- where you like to put your purse when you get home. A seemingly simple and not necessarily conversation worthy status setting, but the viral nature of the message has created a buzz in the online community. The campaign started with a viral email telling women to use "I like it on" to denote where they like to put their purse. Not only was this marketing technique viral within the facebook community, but it also hit the general online community with users trying to figure out what it meant. This is a great example of internet marketing and a campaign generating buzz, creating awareness!